With the appointment of Manuel Emch as CEO in 2010, Romain Jerome has started its campaign to dominate the high end of the luxury watch world geographically, as well as conceptually.
The RJ - Romain Jerome "DNA of Famous Legends" theme garnered the attention of luxury watch enthusiasts with its method of infusing the actual materials of historically significant moments into the structure of its watches.
Although the brand remains loyal to its Swiss roots, RJ is selectively expanding its geographical presence as can be seen by the recently opened boutique in the chic Babylos Hotel in St. Tropez.
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